GM Expands Maven Platform to Freelancers

General Motors Co. is expanding its Maven ride-share platform to enable drivers—including those who don’t own a car—to rent Maven vehicles for such services as package and grocery delivery in addition to ride sharing.

Dubbed Maven Gig, the service is active in San Diego, Calif., and will be introduced in Los Angeles and San Francisco later this year.

The scheme enables drivers to use Maven cars on demand so they can participate in such services as GrubHub (restaurant order deliveries) and Roadie (carpooling for packages). Maven Gig’s initial partners include those services as well as others.

GM says Maven Gig aims at the booming “freelance” economy, predicting that about 43% of the U.S. workforce by 2020 will consist of people who operate as independent freelancers.

Maven’s car-sharing service, through which customers use a smartphone app to reserve vehicles by the hour or day, is active in 13 urban markets in the U.S. and Canada. GM says the service has completed more than 9.3 million rides since its debut in January 2016.