Building Consumer Awareness of Driver Aids

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A study by Robert Bosch LLC finds that half of Americans expect to own a self-driving vehicle within 10 years. “The excitement is there,” says Kay Stepper, vice president of automated driving North America.

But few consumers realize that some features of autonomous cars, such as automatic braking and lane assist, are available now. Stepper says it will be up to the auto industry, government and academia to help drivers understand what those feature can—and cannot—do.

He notes that only one in five respondents in the Bosch study thought electronic stability control was even available as an option in all cars. In fact, the technology has been mandated in the U.S. since 2012.