EY: Managing Mobility Services

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Companies have invested some $115 billion on initiatives that will bring more change in personal transportation over the next five years than has occurred in the past 30 years, says Anil Valsan, global automotive and transportation lead analyst at EY.

The biggest shift will be away from the traditional system of selling cars. In its place will be subscription-based services that provide numerous mobility options charged as a cost per distance traveled.

Brand loyalty will become a major challenge for providers, Valsan says. That’s because consumers are more likely to choose a different mode of transport—with a different provider—for each type of journey they make. Building these new services as a sustainable business will be difficult, because there is no “silver bullet” business model to follow, Valsan adds.

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