IBM Advancing Mobility - 2010

This pivotal 2010 analysis by the IBM Institute for Business Value updates a 2008 IBM study that showed how automakers could tap additional revenue streams by adopting new mobility models. This report notes that advancing mobility has become a more pressing issue, influenced by economic, social and environmental factors.

As urban areas rapidly expand, there is a corresponding increase in traffic that is hampering productivity, stressing infrastructures and presenting a host of environmental concerns across the world. Although consumers will continue to include personally owned vehicles in their mobility mix, more are also turning to different modes of transportation.

This poses a growing threat for automotive companies, but also affords the opportunity for them to renew their relationships with consumers. By extending their services and enriching their value, automakers can simplify how customers purchase, use, access and finance transportation all without forfeiting their fundamental function of making vehicles.

Given their role in driving the economy, automakers can be among the leaders in establishing new mobility business models.

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