7% of U.S Car Sales to Be Electrics by 2025?

Sales of electrified vehicle in the U.S. will reach 1.1 million units and capture nearly 7% of the passenger vehicle market by 2025, IHS Markit predicts.

By then, the number of nameplates offering electrified powertrains also will balloon from 18 last year to about 130, says principal analyst Stephanie Brinley. That means that each competing manufacturer will average only 27,000 sales, she tells Automotive News.

Consumer interest in electrification isn’t likely to grow fast enough to match the proliferation of models available. The result, she says, will be years of “growing pains” as carmakers learn how to market their EVs—and convince consumers to buy them.

Brinley will present her assessment in detail on Thursday at the Center for Automotive Research’s annual Management Briefing Seminars in Traverse City, Mich.