Audi Readies “Immersive” Entertainment System

Audi AG is developing a next-generation entertainment technology that the carmaker hails as an “immersive” system.

The system promises to provide a new entertainment format while the vehicle is moving and a drive-in movie theater experience when stationary. The latter will include access to movies and other streaming content.

Audi plans to publicly unveil the system in an unspecified luxury sedan at next month’s CES electronics show in Las Vegas.