HERE Partners on Mapping in China

European digital mapping company HERE Global BV has partnered with Chinese counterpart NavInfo Co. Ltd. to extend its mapping, location, routing, traffic and navigation services into the Chinese market.

Amsterdam-based HERE is co-owned by Audi, BMW and Daimler. Under the partnership, mapping data from NavInfo will be made more widely compatible by converting it to HERE’s own global specs.

The HERE-NavInfo partnership comes five days after HERE announced a partnership with Israel-based Continual Experience to enhance Continual’s management tools for mobile network operators. HERE’s cellular and traffic analytics will be added to Continual’s artificial intelligence-based analytics.