U.S. Ride-Hailing Up 140% in 3 Years

The use of ride-hailing services among adults in the U.S. has jumped from 15% in 2015 to 36% in 2018, according to a recent Pew Research Center study.

The survey found 2% of respondents ride daily, 4% weekly and 22% monthly. About two-third of Americans indicated they used ride-hailing services less than once a month.

Awareness and usage of such services is up across all groups and locations. But, not surprisingly, usage varies widely by age, education, income level and location. More than half (51%) of people 29 years old or younger say they have used a ride-hailing service, while just 24% of those 50 or older have.

 

More than half of college graduates and those making at least $75,000 per year say they have used a ride-hailing service. This compares with 24% of people who earn less than $30,000, and just 20% of people with a high school degree or less.

Nearly one in five (19%) of urban residents reported riding on a weekly basis. Such ridership level drops to 6% among people living in the suburbs and to 5% for those in rural areas. 

To put this in context, most U.S. metropolitan areas have 75% daily private car trips, while ride-hailing represents about 1-2% total daily trips in urban metropolitan areas.

 

Brand awareness of ride-hailing has grown to 97% among adult Americans. But nearly two-thirds of people have never used such services. This means there is lots of room to grow market share, especially among certain demographic groups. But appealing to some groups will require changes. For example, the Pew survey showed the need for more vehicles with child car seats to gain ridership among families with small children.